Roku and Miss Universe Have a Deal
The premiere beauty pageant, Miss Universe, has a new home. The upcoming 71st Miss Universe competition will air on The Roku Channel, which will be the home of the English language broadcast.
“The Roku Channel is thrilled to host the 71st Miss Universe competition to celebrate the achievements of women across the globe and give a platform to their many passions and causes,” said Rob Holmes, Vice President, Programming, Roku. “As more and more marquee events move to streaming, we’re excited to bring these exclusive experiences for free to our audience.”
“The Miss Universe Organization is constantly looking towards the future,” says Amy Emmerich, Chief Executive Officer at The Miss Universe Organization. “For the first time ever, Americans are watching more streaming TV than cable*. With this profound shift in the way audiences watch content underway, we’re thrilled to partner with The Roku Channel to bring the Miss Universe competition to the streaming world and reach previously untapped audiences across the United States.
The 3-hour long broadcast will stream live from New Orleans, Louisiana on January 14th, 2023 at 7pm EST
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