All Elite Wrestling is about to make history this coming August. Company CEO Tony Khan recently made a major groundbreaking announcement that AEW will be making its UK debut with a major ppv, All In. The original All In was a pay-per-view that eventually lead to the inception of AEW. The second All Out also promises to be a benchmark moment for the company.
AEW is only half a decade old, so for them to take over the prestigious Wembley Stadium is a big deal. On May 5th Khan tweeted that the company has sold over 60,000 tickets amounting to $7.7 millions dollars at the gate. That’s not counting the remaining tickets that will be sold, merchandise, etc. This is not only a major money making event that looks to eclipse a $10 million earning, but the publicity and expansion of the marketplace that it will be create will be invaluable.
All In “2” was bold move by Khan and company. Booking a stadium of such notoriety and capacity could have easily backfired, but judging on what has transpired to date it is looking like a major success already. The timing of the event, 8/27/23 is also interesting due to the fact that AEW’s premier annual event “All Out” has traditionally been held over Labor Day Weekend. It will be interesting to see what they will do about the booking for All Out this year.
Since All In is still months away, there haven’t been any creative announcements yet as to what matches will headline the show. How will they book it against All Out potentially being held the following weekend? You can and should expect some premiere matches and debuts for All In. Will it be held as a “one-off” special or will all the storylines be build towards it?
Many questions remain to be answered, but one thing that’s for sure that All Out is being built as a benchmark show. Prior to the Wembley showcase AEW has one of their big four ppv’s of the year to take care of, Double or Nothing in late May. The Double or Nothing card is taking shape already, with a big main event that will feature the “Four Pillars” of AEW. World Heavyweight Champion MJF vs Sammy Guevara vs Darby Allin vs Jack Perry.
Looks like 2023 might be the biggest year in AEW’s rather short history. It’s only May and they have made some major announcements already. Fans of AEW and professional wrestling around the world have a lot to be excited about in the coming months, because it looks like it’s gonna be busy with non-stop news and major events. Buckle up everyone!